The Most Exciting Tech Drop Yet? (And Nope, It’s Not from Apple)
Let’s be honest - with so much tech news flying around, it can be hard to tell what’s genuinely exciting, and why. Especially when it comes to what the real, tangible benefits might actually be. But this one feels different.
When Apple launches something new, it’s often something you didn’t even realise you needed - until suddenly, you can’t imagine life without it.
This feels like one of those moments.
When we heard that Sir Jony Ive (the designer behind the iPhone) and Sam Altman (who leads OpenAI, the team behind ChatGPT) are joining forces to create a brand new kind of AI device - one they’re already touting as ‘the coolest thing ever’ - we were invested immediately.
Sir Jony Ive (the designer behind the iPhone) and Sam Altman (who leads OpenAI, the team behind ChatGPT)
Is it a bird, is it a plane…?
It’s not a phone. It’s not a laptop. And it’s definitely not just another screen to scroll (and add to the pile).
It’s not about bigger, faster, shinier. It’s about something new.
A third core device - designed to blend into everyday life and give people powerful, intuitive access to AI. A quiet enabler - helping cut through the noise, reduce friction, and unlock potential faster.
Helping you get more from your day-to-day, whatever you’re working on.
Something to help set us up for greater everyday success. What’s not to like?
LoveFrom’s Sir Jony Ive and the man behind Open AI, Sam Altman Make their announcement | Video Credit: Open AI, YouTube
The design is being led by LoveFrom, the creative studio Sir Jony founded after leaving Apple. Known for its high-profile collaborations and constant pursuit of new design frontiers, LoveFrom continues to push boundaries.
Even their famously minimalist website - just one line of animated type on a white background - has become something of a legend in the design world, admired for its restraint and quiet confidence.
So, what next?
Yes, there’s still a lot we don’t know about the product. But the ambition is clear: to rethink how we interact with technology in ways that are more human, more creative, and less… overwhelming.
At People One Fifty, we’re all for that. We love anything that gives people more power in smarter, simpler ways - whether you’re creating something, learning something, or just exploring what’s possible.
We’re defo watching this one closely. And if it delivers even half of what it promises, Apple might just find itself with some real competition.